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Lucy read History at the University of Oxford before starting work in advertising for BMP DDB in 1993. She worked her way up from graduate trainee planner to Global Head of Strategy, working on accounts such as Marmite, the Financial Times, Guardian, Vodafone, VW, Barclaycard, Budweiser, Tropicana, PepsiCo and Unilever.
Lucy then became CEO of Grey London (part of Sir Martin Sorrell’s WPP empire). Grey London was a creative and strategic force to be reckoned with, winning two Grand Prix at the Cannes Festival, becoming D&AD’s most awarded UK agency in 2014 and IPA Effectiveness Agency of the Year.
In 2016, she resigned to set up a new business, Uncommon Creative Studios, with her two partners. During her year of ‘gardening leave’, she interned at Facebook, mentored at Wayra (Telefonica’s start up incubator), worked on brand strategy for charities and became a non-exec Director.
Uncommon launched in September 2017 with a mission to build brands that people in the real world actually wish existed, either working with clients, or creating those brands themselves. To date they have won some brilliant new clients like WWF (animals not wrestling!) and built and launched their own sustainable coffee brand – halo coffee - with compostable capsules which you can put in the food waste just like a tea bag. They have also won global projects for the likes of Converse and in April 2018 launched their first UK campaign for Ovo renewable energy.
